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What is Ecommerce?

Ecommerce is online shopping.  Orders are placed through an online store and merchandise is shipped to the customer.  Businesses operating a blog or website add a page to their site to create an ecommerce store. Ecommerce eliminates the need for a physical location to sell products or services.  

What is Print on Demand?

Print on demand (POD) allows online stores to monetize their business ideas.  Businesses customize POD white products, such as custom printed hoodies, and sell them through an ecommerce store.  Customization is done by creating templates with designs and logos which are then added to the white product. 

Why Print on Demand?

The customized products are linked to the store through an ecommerce plugin. Merchandise is printed after the customer creates an order.  On-demand printing allows businesses to operate a store without carrying inventory, freeing up money and space.  

How does Dropshipping Work ?

Dropshipping is a service that delivers products directly to the consumer, on behalf of the business.  An online ecommerce business using print on demand fulfillment services approves the customer order, pays the print on demand supplier, and monitors the delivery process.  The order is made once the sale is finalized by the print on demand and then shipped directly to the client.  Dropshipping saves businesses the time and money required to receive printed merchandise, repackaging, and shipping to the client. 

How Do I Sell Print on Demand Products?

Products created on by print on demand wholesalers are ready to sell on a business webpage once mockups are made.  Websites integrates the wholesale supplier with the business’s website and creates a store page for products to be sold on demand.  Once a purchase is made the business approves the order for printing and pays the wholesale supplier to fulfill the order. The wholesale supplier prints the order sends the order to the customer on behalf of the website (dropshipping).

What are White Label Products?

White label products are everyday items, such as hats, t-shirts, mugs, and towels which are ready to be customized with logos and images. Print on demand suppliers offer these blank templates for brand customization. Businesses select a white label product line to then add a custom design or label representative of the company that are often marketed via an online store. Products are not printed until a customer orders it. 

What Can be Printed on White Label Items?

Any logo, design, or pattern can be printed onto a white label product.  Restrictions on size and placement are determined by the white label item and method of printing. Direct to garment printing is best for detailed and colorful designs. Sublimation printing is used for printing patterns or designs that cover the entire garment. Embroidery printing is used to make a simple logo stand out. 

What is Direct to Garment Printing?

Direct to garment printing uses a printer to add a design to a garment. The design is printed directly onto the garment instead of being transfer paper or screening. The direct nature of printing allows for details and large varieties of colors. Direct to garment printing can even be used to print a photograph directly on and article of clothing.  

What is Sublimation Printing?

Sublimation printing is fully immersing a garment in ink to create an all-over print or pattern covering the entire garment. Precut shirts will not absorb ink at seams and in natural folds. To minimize this issue sublimation shirt printing is best done on light colored fabrics or with smaller patterns.  

What is Sublimation Cut and Sew?

Sublimation printing for dark fabrics and large prints is done with the cut and sew method. A flat piece of fabric is immersed in ink to create a pattern or design first. The printed fabric is then cut and sewn into a garment. Sublimation cut and sew is the preferred method to make t-shirts with full coverage prints or patterns. 

What is Embroidery Printing?

Print on demand embroidery is a brand print made with stitched thread. Instead of an ink printed product, a machine stitches the brand design onto the merchandise using customizable colors of thread. 3D embroidery adds a piece of foam between the garment and the thread, creating a raised three-dimensional look. Embroidery is a traditional and striking print option when combined with small and simple designs. 

Can Print on Demand be Used for Books and More? 

Yes, print on demand is a cost-effective method of printing books and more. The author uploads the book, in a print ready format to the print on demand supplier that creates the final book product either as a paperback or as a hardcover. Customers purchase through the ecommerce website and approve the order.  A percentage of the purchase price is paid to the print on demand supplier, which then prints a book to fulfill the order, sending it directly to the customer. 

How Does Payment Work?

Print on demand allows an entrepreneur to sell products without paying upfront fees. Payment occurs for both the business and print on demand company after a sale is made. The consumer pays for the order on the ecommerce site and the business collects the money. When the order is sent to the wholesale supplier for fulfillment, the business pays the per order cost established by the user agreement with the supplier.  

Is a Print on Demand Store Profitable?

Print on demand turns profits which can become a side hustle or main source of income. Print on demand suppliers set a base cost per item that is charged to the business per custom print order.  Businesses determine the profit margin by increasing the base cost the wholesale supplier has and creates a retail price with that markup. Ecommerce platforms calculate shipping and taxes per item and this is added on at the time of purchase or absorbed by the ecommerce store owner offering free shipping. 

How Do I Calculate Profit Margin?

The profit margin is the total amount of money made from a sale less the cost of goods (the amount it took to make the product or acquire it at wholesale pricing). For example, if a print on demand mug sells on a website to the customer for $15 but the print on demand wholesale supplier charges $12 to print the mug, the profit margin is $3 for each mug.